While using new technology in itself will not bring success -- it's still about the content being creative and engaging -- there are some new trends I've been mulling over.
I have loved the use of viral videos when done the right way. What I'm excited about are viral video analytics becoming more sophisticated. YouTube is expanding its video analytics offerings, and small companies are jumping on board to provide comprehensive viral monitoring services across multiple online video platforms. So what I'm thinking about investing in is this: viral seeding strategies. Promoting videos via online influencers, Facebook video-sharing apps and targeted paid placements. And now I can develop and select ads with the most viral video potential before investing.
Still am not sure about mobile advertising vs online advertising. It's still a new medium and there remains consumer resistance (myself as an example) to mobile advertising.
Am investigating an interesting service called FourSquare--a mobile game that allows users to broadcast their location to a network of friends and other users in their cities. It allows marketers to tap into an engaged network of users, whether offering special promotions, etc all based on reported location. Am keeping an eye on this as I expect this to grow.
Would love your opinions on any of these topics!
Tuesday, March 2, 2010
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