Quite fascinating indeed. Take a product like Windows 7, which buzz tells us is hard to install and not worth the money. What to do? Partner with Burger King in Japan? Yes, they did it and they did it well.
I always like to share these stories because they provide us with inspiration -- no matter how weird it sounds, it just may work.
Microsoft--in efforts to publicize the release of Windows 7--teamed up with Burger King's Japanese unit to sell a seven-patty hamburger at the burger chain's outlets in Japan. Weird right? It was a major success: It was first going to be a 7 (get it?) day promotion and they extended the offer because the Windows 7 Whopper sold out each day at all15 Burger King outlets for $8.60 each. After that, the price is $16! For a Microsoft Burger. Genius.
Social Marketing worked without Microsoft having to lift a finger: YouTube videos customers posted trying to get their mouths around the 2120 calorie burger were posted immediately.
Not only did the campaign serve Microsoft, but Burger King raised profits and they got great publicity. That equals a great campaign. Now, how to get one from Japan?
Thursday, November 12, 2009
Subscribe to:
Posts (Atom)
Posts
